Ten years ago it was just an idea. Today Visit Italy is the most followed destination Visit in Europe 🥇 This is confirmed by a new study from Human Centric Group, a London based strategic marketing firm partnering with global brands such as Carlsberg, PepsiCo, Danone and Mitsubishi. Their latest research looks at the main European destination channels and highlights an important shift. Visit Italy is now the fastest growing destination platform in the world and the second most followed Visit gl

🔥🇮🇹 The Olympic flame is in Italian hands! During the Handover Ceremony at Athens' Panathenaic Stadium, Italian Olympic champions Jasmine Paolini and Filippo Ganna carried the torch. ✈️ It’s now on its way to Italy! #MilanoCortina2026 | Olympics